In today’s society, social media is extremely important. One social media app that has recently become very popular is Tumblr. Tumblr is a micro-blogging social media site that allows user to share anything including texts, photos, quotes, links, music, and videos. You can use Tumblr on your computer or as an app on your phone. It has already somewhat proven to be greatly beneficial for some companies by helping reach a market they struggled to reach before they started using Tumblr. I am proposing that use of Tumblr can be very beneficial to business trying to promote themselves and connect with there customers and needs to be used by more companies worldwide. To add some credibility to this proposal I had to do some research. The first step was to look for sources on the Thomas Cooper Library database, then I found some information on the Tumblr website. In my research, I found three different types of sources. I found one primary source, one secondary source, and one multimodal source. To find these sources I used the internet, and online library database, and even an example from Tumblr itself.
The main point of this text is to show you what Tumblr can do and give some basic information on it. It gives examples of some posts you would typically see on the Tumblr website and even has some interesting graphics to catch you eye. It also shows you how many people use Tumblr so you can see that its popular.
This is a primary source because I am looking directly at the Tumblr about page and forming my thoughts from that. A Tumblr employee wrote this text, therefore I am unable to find out who personally wrote this text. I found this source just by getting on Tumblr. you have to assume that this source is credible because it is written by Tumblr and on their company website, although some of the numbers could be a little bit skewed. There is a presence of bias because Tumblr is the one who designed this page. The numbers and facts might be skewed in favor of Tumblr.
I chose this source because it should be the first place anyone goes if they want to learn about Tumblr. What could be a better way to learn about the company than to see facts, statistics, and examples from the company. In my final project I will use some of the statistics like total number of users and blog post to support my proposal.
- KOOSER, A. C. (2013). Understanding Tumblr. Restaurant Business, 112(9), 16-18.
The perfect of this article is to show how beneficial the use of Tumblr can be for restaurants. It does a great job of using real life examples to show readers the value of Tumblr. It also tells you how to improve your Tumblr after you’ve decide to make one for your restaurant.
This source is an article written by Amanda C. Kooser. The author is a freelance writer who has her own blog and contributes to CNET’s crave blog. She also lists a lot of magazines and websites her work has been featured in. By giving examples of other that have trusted her she greatly enhance the credibility of her work. I found this source while searching for information in the Thomas Cooper Library database. It is a secondary source because the author uses a lot of quotes to back up the information instead of personal experience.
I chose this source because it is specific to the restaurant industry. This is very important to my final project because I’m planning on using Texas Roadhouse as the company I make my proposal to. Hearing about how Tumblr can be used specifically for a restaurant will help my proposal be persuasive.
The point of this article is to make the audience laugh. The article features a pun that relates to the product of the company. While the company promotes their product, they also make the consumer laugh and build a little bit of trust with them at the same time.
This source is an actual blog post made by Denny’s on their company Tumblr. Denny’s Tumblr is known to be a great example of a restaurant Tumblr. This source is considered credible because of its good reputation. I found this source while looking for good examples of other businesses Tumblers’ on Tumblr. It is a multimodal source because it mostly consists of a picture and very minimal text.
I chose this source for my final project because of the great example it sets. Denny’s does a great job at reaching a lot of customers effectively and our company can too by learning from Denny’s Tumblr. Being able to see such success from using Tumblr will greatly strengthen and build credibility to my proposal.