How to Make Business Meetings More Effective

Ever been to a business meeting that was really boring? Here are some tips to help avoid that.

  • Determine whether the meeting is really necessary.
    • If the meeting isn’t necessary, the audience won’t pay attention.  Therefore, the meeting is bound to be boring.
  • Be punctual
    • Think about this. If you’re holding a meeting and someone is late, you decide to wait on them to start the meeting. What kind of message does that send to the people who were on time?
  • Be wary of recapping for newcomers
    • By recapping for people who came in late, you’re basically starting the meeting over. This will kill the morale of the meeting.

By following some of these tips you will be able to hold more effective business meetings.

The Importance of Color in Communication

The use of color in communication is vitally important. Colors are used in communication everyday and we don’t even think about it.  Whenever you pull up to a street light, color are used to communicate with us and we don’t even realize it.  Red light means stop, green means go, and yellow means use caution. They all make your brain think of different things when you seem them which can be a very helpful tool to use in business communication. For example, Red is an attention getting color. So, if your sending out an important memo or something, red might be a good color to use for the title font.

Are Daily Fantasy Sports Gambling?

A controversial topic in business today is whether daily fantasy sports should be considered gambling or not. They are currently considered a skill based strategy game as opposed to a game of chance. however,  there have been some signs that this game may become illegal in the near future. There has been talk about making it illegal in New York and also some investigations of cheating by a fan duel employee.  Here is a link that tells that story.

http://www.gq.com/story/fanduel-and-draftkings-gambling-controversy-explained

Think what you may, but I personally believe after using it for a while that it truly is skill based but may also be gambling as you have to put your own money into it.

Peeple

http://forthepeeple.com

Above is the link to a website for the application called Peeple.  This is an app that will be coming out soon.  It will replicate the already establish application called yelp. It will be different than yelp in the sense that you rate people instead of businesses. In my personal opinion, this app is bound to create a lot of controversy and will not be successful. How will it stop things like racism and just offensive things in general?

Destroying Christmas?

These red Starbucks cups have stirred up great controversy recently. They have been called overly politically correct and aimed to destroy Christmas.  Personally I think they are just red cups and a good sight around Christmas time. No reason to create controversy.

What are your thoughts?

Perception

Perception is hugely important in business communication.  Whether your boss is reading an email, your giving a presentation, or meeting your colleagues  for the first time it’s important that you they understand and perceive you well.  Wrong perceptions are fueled by ignorance and misunderstanding. In this post I would like to talk about a case of wrong perception that may not be highly business related but is important to me. This case is with Cam Newton and the Carolina Panthers. Here is a link that explains the misconception of Cam Newton.

http://www.nfl.com/news/story/0ap3000000593136/article/cam-newtons-polarizing-persona-beloved-by-carolina-panthers

Cam Newton is perceived ignorantly by many people outside of the Carolinas. People believe he is arrogant and disrespectful with his touchdown celebrations and on the field antics.  I don’t use that word ignorant as an insult, it is meant to represent the fact that people just don’t know him yet.  What you see and think at first is not really Cam Newton, on or off the field.  This directly relates to business perception.  It is vital that colleagues, bosses, and all business people take you seriously and have a good perception of you in order to succeed.

 

Annotated Bibliography

            In today’s society, social media is extremely important. One social media app that has recently become very popular is Tumblr. Tumblr is a micro-blogging social media site that allows user to share anything including texts, photos, quotes, links, music, and videos. You can use Tumblr on your computer or as an app on your phone. It has already somewhat proven to be greatly beneficial for some companies by helping reach a market they struggled to reach before they started using Tumblr. I am proposing that use of Tumblr can be very beneficial to business trying to promote themselves and connect with there customers and needs to be used by more companies worldwide. To add some credibility to this proposal I had to do some research. The first step was to look for sources on the Thomas Cooper Library database, then I found some information on the Tumblr website.  In my research, I found three different types of sources. I found one primary source, one secondary source, and one multimodal source. To find these sources I used the internet, and online library database, and even an example from Tumblr itself.

The main point of this text is to show you what Tumblr can do and give some basic information on it.  It gives examples of some posts you would typically see on the Tumblr website and even has some interesting graphics to catch you eye.  It also shows you how many people use Tumblr so you can see that its popular.

This is a primary source because I am looking directly at the Tumblr about page and forming my thoughts from that.  A Tumblr employee wrote this text, therefore I am unable to find out who personally wrote this text.  I found this source just by getting on Tumblr. you have to assume that this source is credible because it is written by Tumblr and on their company website, although some of the numbers could be a little bit skewed.  There is a presence of bias because Tumblr is the one who designed this page.  The numbers and facts might be skewed in favor of Tumblr.

I chose this source because it should be the first place anyone goes if they want to learn about Tumblr.  What could be a better way to learn about the company than to see facts, statistics, and examples from the company.  In my final project I will use some of the statistics like total number of users and blog post to support my proposal.

  • KOOSER, A. C. (2013). Understanding Tumblr. Restaurant Business, 112(9), 16-18.

The perfect of this article is to show how beneficial the use of Tumblr can be for restaurants. It does a great job of using real life examples to show readers the value of Tumblr. It also tells you how to improve your Tumblr after you’ve decide to make one for your restaurant.

This source is an article written by Amanda C. Kooser. The author is a freelance writer who has her own blog and contributes to CNET’s crave blog. She also lists a lot of magazines and websites her work has been featured in. By giving examples of other that have trusted her she greatly enhance the credibility of her work. I found this source while searching for information in the Thomas Cooper Library database. It is a secondary source because the author uses a lot of quotes to back up the information instead of personal experience.

I chose this source because it is specific to the restaurant industry. This is very important to my final project because I’m planning on using Texas Roadhouse as the company I make my proposal to. Hearing about how Tumblr can be used specifically for a restaurant will help my proposal be persuasive.

The point of this article is to make the audience laugh. The article features a pun that relates to the product of the company. While the company promotes their product, they also make the consumer laugh and build a little bit of trust with them at the same time.

This source is an actual blog post made by Denny’s on their company Tumblr. Denny’s Tumblr is known to be a great example of a restaurant Tumblr. This source is considered credible because of its good reputation. I found this source while looking for good examples of other businesses Tumblers’ on Tumblr. It is a multimodal source because it mostly consists of a picture and very minimal text.

I chose this source for my final project because of the great example it sets. Denny’s does a great job at reaching a lot of customers effectively and our company can too by learning from Denny’s Tumblr. Being able to see such success from using Tumblr will greatly strengthen and build credibility to my proposal.

Tumbling to the Next Level

The use of social media has greatly increased in society today.  It has caught fire with the millennial generation.  Businesses everywhere are realizing this and reaping great benefits from it.  Using social media for business has become the standard and if your business isn’t doing it, you’re behind.  One social media site that is really interesting to me is Tumblr.  Tumblr is a social media app that lets you share basically anything like texts, photos, music, links, quotes, and videos in the form of a short blog.  It was founded in 2007 by David Carp and today has over 252 million blogs. One company that could really benefit from the use of tumblr is Texas Roadhouse.  While Texas Roadhouse has a presence on Facebook and Twitter, using Tumblr will take the social media game to the next level.  In this post, we talk specifically about how the use of tumblr will benefit Texas Roadhouse.

here are some reasons why Texas Roadhouse should use tumblr

1. Without tumblr Texas Roadhouse is missing out on the opportunity to connect with customers.

Everyday customers are posting about their experience at Texas Roadhouse, good and bad, on Facebook and Twitter.  Since Texas Roadhouse has a presence on these two social media sites they can reply to these posts, celebrating the good experiences and trying to fix the bad ones.  Customers are also posting about there Texas Roadhouse experiences on tumblr everyday and since Texas Roadhouse doesn’t use tumblr yet, they are unable to reply to these posts.

Screen Shot 2015-09-24 at 2.44.49 AM

If Texas Roadhouse has a business specific tumblr, they will be able to connect with more of their customers.

2. Using tumblr will help the business understand what the customer likes and see it from the customer perspective

Remember when you had to rely on things like questionnaires in order to get customer feedback?  While questionnaires are important and helpful, the use on tumblr can diminish their value.  In other words, you can kill two birds with one stone.  Let me explain.  Generally questionnaires and marketing strategies like that are used to get customer feedback about the company.  By using tumblr you can get this feedback by just look at your customers posts.  By looking at what food item and comments they post, you can infer what particular things they like or don’t like about the company.  in addition, it is used to connect with your customer base as stated in reason #1.

3. tumblr can be used to improve credibility

Interacting with your customers is a great way to create a sense of credibility with them.  businesses everywhere are doing it not by trying to sell something but with humor and friendliness.  One great example of this is Denny’s tumblr.

Screen Shot 2015-09-24 at 3.43.27 PM

Denny’s does and awesome job by creating a fun, humor filled feeling when you look at their blogs.  This makes the customer feel welcome at Denny’s and they will not hesitate to comment and post their own Denny’s mini-blogs.  If Texas Roadhouse did something like this it would greatly help our credibility and personal connection with the customers.

In conclusion

While Texas Roadhouse has a presence on some social media sites like Facebook and Twitter, they can do better.  Adopting the usage of tumblr will help them connect with their customers in a more fun and personal way.  Creating a stronger sense of credibility with with their customer base through the use of tumblr will greatly help them grow as a business.

Texas Roadhouse

What are some of the first attributes that come to mind when you think of a trustworthy and credible business?  To me it’s two things, which are, having honesty financially and creating trust with your customers.  One company that does a great job with both of these is Texas Roadhouse.  If you haven’t heard of it before, Texas Roadhouse is a restaurant that specializes in grilled food like steak and Chicken.  Texas roadhouse is a very family family friendly restaurant which makes them easy to trust.  They have events like kids night and even have nights called 10% percent night, where 10% of their sales go to help a family that has suffered something traumatic like an injury.  They were also voted number one steakhouse according to their website and restaurant consumer picks 2015.  So as you can see this company puts in a lot of effort in order to be credible.  You can see this for yourself on Texasroadhouse.com. here is a more in depth explanation of what makes them credible.

  • Texas Roadhouse has built their credibility starting with the customer.  They do this by making sure they have a well-trained, friendly staff to make the customers visit special.  They reach the customer in many ways as they also have a strong presence in social media.  This includes apps like Twitter, Facebook, and Pinterest.  I am actually a server at Texas Roadhouse and it was voted one of the top 50 best places to work based on employee surveys according to the Texas Roadhouse website.  They achieved this by creating a fun and happy work environment.  Its a well known theory that a happy staff will, in turn, create happy customers.  Happy customers will certainly trust the organization more than unhappy ones.
  • Texas Roadhouse is also very trustworthy in the way they report their financial data.  They actually earned a place on the Forbes list of america’s 100 most trustworthy companies because of this.  They rate company’s credibility based on factors such as high-risk events, revenue and expense recognition methods, SEC actions, and bankruptcy risk.  Texas Roadhouse is a very honorable company that uses the right methods to operate and doesn’t try to “cheat the system”.
  • Great benefits come from being a trustworthy company.  The most important is that your customers want to and will come back.  They want to know that they can trust the company they’re choosing to spend their money at.  Other business will see the great example set by Texas Roadhouse and hopefully follow their lead.

Conclusion: One great example of a credible and trustworthy business is Texas Roadhouse.  They serve as a role model for other business because of they way they connect with their customers and they honesty they show in the financial reporting side of the company. They’ve done an awesome job so far and I believe they can continue their success.